Display Advertising

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Rise of the Machines: How Google AdWords Got Smarter

Update: On 7-25-2018, Google changed the name of its ad platform from AdWords to Google Ads. We are leaving this article as it was originally written with AdWords as the platform’s name. What is machine learning? Machine learning is an application of artificial intelligence (AI) that provides systems the ability to learn and improve from…

modeling
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How I Made Attribution Modeling Simple Enough to Sell to Your Boss

Stuck in a one-click world? Can’t justify your head terms, display buy, content-based email campaign, or any other top of funnel campaign? Trust me, you’re not the only one. I’ve been through this. A lot. But I have also overcome this a lot. What I learned a long time ago is that attribution is a…

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How to get your WordPress site on AMP and Facebook Instant in 15 minutes.

You’ve probably seen it by now. Articles in Google search sometimes come with a fancy carousel at the top of the mobile results page, with a nifty little AMP icon. On some Facebook articles in your mobile feed, you’ll notice a tag denoting that they’re “instant”.