At Greenlane, we understand that effective marketing isn’t one-size-fits-all. That’s why we don’t specialize in a single marketing vertical. Instead, we tailor our proven digital marketing strategies to fit any type of business, regardless of size or industry. From e-commerce startups to established B2B enterprises and B2C brands, we partner with you to understand your unique goals and challenges. Our data-driven approach and commitment to innovation ensure that we deliver phenomenal, measurable results, helping you achieve sustainable growth and a competitive edge in today’s dynamic digital landscape.
Greenlane is one of the best agencies we’ve worked with. They were proactive and thought outside the box to create and implement campaigns. They also shared best practices with us and stayed on top of industry and market trends.
Tiina Hyvonen, VP of Marketing Operations
Strategies For Ecommerce
Greenlane crafts tailored digital marketing strategies for e-commerce clients, designed to boost online sales and attract new customers. We utilize proven methods like product schema, paid shopping campaigns, and feed optimization to enhance your online presence and deliver measurable growth for your e-commerce business.
Online Lead Generation for B2B
Our team develops online lead generation strategies for B2B clients, focusing on attracting and converting high-quality leads. We leverage tactics like content marketing, SEO, and targeted advertising campaigns to build your brand authority, drive website traffic, and generate a consistent flow of qualified leads for your business.
Online Lead Generation for B2C
Greenlane creates online lead generation strategies for B2C clients, engaging potential customers and driving conversions. We utilize tactics like social media advertising, email marketing, and engaging content to build brand awareness, capture leads, and foster customer relationships, ultimately increasing your customer base.
See Why Our Partners Like Working With Us
Recent Articles and Industry News
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Primal Branding Breakdown: Don’t Just Sell — Create a Belief System
Primal Branding outlines seven elements—creation story, creed, icons, rituals, pagans, sacred words, and leader—that help brands create belief systems. Brands like Patagonia, Lush, and Marshall use these to build loyalty, connect emotionally with customers, and inspire advocacy beyond just selling products.
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How to Structure a Small In-House SEO Team
Building an in-house SEO team on a budget requires strategic hiring. This guide covers key roles—SEO Manager, Specialist, Content Strategist, and Technical Analyst—to boost rankings and brand authority. If a full team isn’t feasible, outsourcing SEO can be a cost-effective alternative.
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![The Big List of PPC Resources and Articles [Updated for 2025]](https://www.greenlanemarketing.com/wp-content/uploads/2021/08/12.png)
The Big List of PPC Resources and Articles [Updated for 2025]
Whether you’re new to the world of PPC or have been in the field for years, it’s important to stay up-to-date on the strategies and tools that can make your work more efficient. Here’s our updated list of resources and articles for 2022.
Custom Strategies and Real Results
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PPC Account Restructure Increased Leads by 80%
A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!
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Tech SEO Strategy Tackles Index Bloat
A billion-dollar global information and publishing company noticed a heavy decline in their natural search traffic for a specific piece of their business.
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SEO & Content Strategy lead to 77% MoM Pageview Increase
Dog Health Guide boosted incremental session, pageview, and ranking growth for leader in online pet health information.
Greenlane Builds Tools
You might know us from the free SEO tools we provide for the industry. If we (or our clients) need a tool, we find it—or we build it ourselves.
Ready to partner with us?
From day one, you’ll get a dedicated Account Manager committed to helping you hit your goals. You can engage in a one-off project or a monthly retainer. Either way, you’ll have access to all our tech, analytics and strategy experts.