Greenlane’s approach to Paid Search Management is to embrace automation while maintaining a hands-on approach to campaign optimization.
The future of digital advertising is automation, but daily, hands-on optimization is still essential to running profitable campaigns. Our paid media account managers understand how AI works and ensure that our client’s campaigns are configured for maximum return. Creating highly relevant keywords within tightly knit ad groups ensures we achieve the highest ad position for the lowest cost per click possible. Continual testing and experimentation ensure that our campaigns are constantly evolving.
Paid Search Management
Harness the power of search ads with our strategic Paid Search Management services. As a certified Google Partner, we bring a wealth of experience and proficiency to the table, ensuring your campaigns reach the right audience at the right moment.
What Sets Us Apart:
Strategic Keyword Research: Our seasoned team understands your business, competitors, and target audience to curate a bespoke list of high-performing keywords that align with your objectives.
Compelling Ad Copy: Crafted with precision, our ad copies are designed to resonate with your audience, enticing clicks and maximizing your ad’s relevance score.
Continuous Optimization: The digital landscape is dynamic, and so are our strategies. We continuously refine your campaigns based on real-time data, ensuring optimal performance and cost-effectiveness.
Your Success, Our Priority
At Greenlane, we understand that successful paid search management is not just about clicks; it’s about delivering tangible results that impact your bottom line. Whether you want to dominate Google Ads, tap into Microsoft Ads, or craft a holistic strategy that spans both, our dedicated team is here to propel your brand to new heights.
Transparent Reporting: Receive clear, insightful reports that highlight key performance metrics, ensuring you’re always in the loop about the impact of your paid search campaigns.
Customized Strategies: There are no one-size-fits-all solutions here. We tailor our strategies to align with your business goals, ensuring that every campaign uniquely reflects your brand.
Our Paid Search Management services include:
- Paid Search Advertising on Google and Microsoft Ads
- Google, Amazon and Microsoft Shopping
- Search and Display Remarketing
- Display Advertising on Google’s Display Network
- Landing Page and other A/B Testing
- Conversion & ROI tracking setup
Custom Strategies and Real Results
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Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales… Read more…
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Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store. Read more…
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PPC Account Restructure Increased Leads by 80%
A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar! Read more…
Read Our Latest Articles
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The Latest Trends in PPC: New 2025 Predictions from Our Team
The pay-per-click (PPC) landscape will undergo a few changes in the new year. From leveraging AI advancements to exploring new platforms, 2025 promises many opportunities for marketers to enhance their… Read more…
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Ultimate Guide to Google Ads Recommendations
Your Google Ads account has an Optimization Score, as well as recommendations on how to improve that score. Use our guide as a translator for what Google’s comments really mean,… Read more…
Ready to partner with us?
From day one, you’ll be paired with a dedicated strategist focused on achieving your goals. Our services are available as one-time projects or on a monthly retainer, providing flexibility to meet your needs. Whether you require support for Ecommerce, B2B, or B2C initiatives, you’ll have direct access to our team of strategy experts, ensuring comprehensive guidance every step of the way.