Boost your sales pipeline with targeted B2B lead generation services that drive high-quality leads.
Lending the Helping Hand & Strategy You Need
In the competitive B2B landscape, many businesses like yours struggle with consistently attracting and converting high-quality leads. Whether it’s due to limited resources or team members to build landing pages or follow up with prospects, painfully long sales cycles you can’t seem to close, or a lack of understanding of online lead nurturing, we know your challenges and are here to address them.
Greenlane’s Approach to B2B Lead Gen
At Greenlane, we’re not just a search marketing agency—we’re your growth catalyst. We understand the intricacies of the B2B buyer journey and are equipped with the tools and expertise to position your brand in front of the right audience at the right time.
Proven B2B Expertise
We have a track record of success in driving B2B lead generation across diverse industries. We’re versed in supporting businesses like yours and helping them achieve outstanding results.
Full-Service Solutions
Some digital marketing agencies specialize in just one area of lead gen. But here at Greenlane, we believe in a holistic approach encompassing both paid and SEO tactics. From comprehensive SEO audits to laser-focused paid advertising and insightful analytics, we’re your partners for every facet of your B2B conversion strategy.
Dedicated Account Managers
At larger marketing agencies, you might feel lost in the crowd. Account managers often juggle dozens of clients, applying broad, generic strategies that don’t always fit your needs. But not with us. We assign two or more dedicated account managers to your brand, creating a customized lead generation strategy that aligns perfectly with your goals. We become an extension of your team, ensuring seamless communication and delivering exceptional results.
Our B2B-Focused Lead Gen Services
Get both strategic consulting and practical implementation. Explore our lead generation and full marketing services for businesses like yours below.
SEO Services
- On and Off-Site SEO
- Content Strategy & Writing
- Inbound Marketing
Paid Media
- Paid Search Management
- Paid Social Advertising
- Analytics & Reporting
- Enhanced Conversion Tracking
- Offline Conversion Tracking
CRM Integration
- Dynamic Phone Call Tracking
- Conversion Rate Optimization
- Landing Page Creation for Gated Content
Ready to Elevate Your B2B Lead Generation?
Contact us today to discuss your business goals and discover how we can help you attract, engage, and convert more high-quality leads.
B2B Strategies and Real Results
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Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales… Read more…
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Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase
Product category page optimization nets incremental sessions, users and engagement rate. Read more…
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Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store. Read more…
Read Our Latest Articles
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Turning Again: The Unfortunate Future of Organic Clicks From AI Search Results
Google’s AI Overviews are disrupting SEO by reducing organic clicks and reshaping user behavior. Learn how AI Mode, AIOs, and evolving SERPs are impacting traffic—and how SEOs can adapt. Read more…
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Voice Search Optimization: The SEO’s Journey (So Far)
Voice Search is not new, but the role of voice search in everyday computing is growing. What are you doing to invest in voice search? Read more…
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Primal Branding Breakdown: Don’t Just Sell — Create a Belief System
Primal Branding outlines seven elements—creation story, creed, icons, rituals, pagans, sacred words, and leader—that help brands create belief systems. Brands like Patagonia, Lush, and Marshall use these to build loyalty,… Read more…
Ready to partner with us?
From day one, you’ll be paired with a dedicated strategist focused on achieving your goals. Our services are available as one-time projects or on a monthly retainer, providing flexibility to meet your needs. Whether you require support for E-commerce, B2B, or B2C initiatives, you’ll have direct access to our team of strategy experts, ensuring comprehensive guidance every step of the way.