How to Create a User Persona: A 7-Step Template & Questionnaire
By understanding your ideal customers, you can craft messaging and campaigns that truly resonate with the right target audience.
What Is User Intent in SEO? Aligning Content for Stronger Rankings, Engagement & Conversions
Learn how to align your SEO strategy with user intent to boost rankings, engagement, and conversions. Break down informational, navigational, commercial, and transactional search intent with actionable strategies and examples.
How Our Marketing Firm’s Paid Media Team is Using AI
While AI isn’t a replacement for human expertise, it allows our Paid Media team to work more efficiently and strategically. Here’s how.
Why Every Brand Should Have a YouTube Channel (Especially After Google’s 2023 Video Update)
Every business should start posting on YouTube — and we’re here to tell you all the reasons why!
10 AI Use Case Ideas From Our Marketing Agency’s SEO Team
While AI is powerful, our marketing team’s SEO experts see it as a complement to, not a substitute for, human expertise. Explore use cases we rely on.
Turning Again: The Unfortunate Future of Organic Clicks From AI Search Results
Google’s AI Overviews are disrupting SEO by reducing organic clicks and reshaping user behavior. Learn how AI Mode, AIOs, and evolving SERPs are impacting traffic—and how SEOs can adapt.
Voice Search Optimization: The SEO’s Journey (So Far)
Voice Search is not new, but the role of voice search in everyday computing is growing. What are you doing to invest in voice search?
Primal Branding Breakdown: Don’t Just Sell — Create a Belief System
Primal Branding outlines seven elements—creation story, creed, icons, rituals, pagans, sacred words, and leader—that help brands create belief systems. Brands like Patagonia, Lush, and Marshall use these to build loyalty, connect emotionally with customers, and inspire advocacy beyond just selling products.
How to Structure a Small In-House SEO Team
Building an in-house SEO team on a budget requires strategic hiring. This guide covers key roles—SEO Manager, Specialist, Content Strategist, and Technical Analyst—to boost rankings and brand authority. If a full team isn’t feasible, outsourcing SEO can be a cost-effective alternative.
![The Big List of PPC Resources and Articles [Updated for 2025]](https://www.greenlanemarketing.com/wp-content/uploads/2021/08/12-768x401.png)
The Big List of PPC Resources and Articles [Updated for 2025]
Whether you’re new to the world of PPC or have been in the field for years, it’s important to stay up-to-date on the strategies and tools that can make your work more efficient. Here’s our updated list of resources and articles for 2025.
Understanding Index Bloat and Crawl Budget SEO Issues
Index bloat is when a website has unnecessary pages in the search engine index, costing Google more processing time than is needed. Controlling it is vital.
Are Your Social Campaigns Infused With A Brand Persona?
Learn the importance of maintaining and building a strong brand persona for social media and guiding principles for developing content with the right tone.