10 AI Use Case Ideas From Our Marketing Agency’s SEO Team
While AI is powerful, our marketing team’s SEO experts see it as a complement to, not a substitute for, human expertise. Explore use cases we rely on.
Turning Again: The Unfortunate Future of Organic Clicks From AI Search Results
Google’s AI Overviews are disrupting SEO by reducing organic clicks and reshaping user behavior. Learn how AI Mode, AIOs, and evolving SERPs are impacting traffic—and how SEOs can adapt.
Voice Search Optimization: The SEO’s Journey (So Far)
Voice Search is not new, but the role of voice search in everyday computing is growing. What are you doing to invest in voice search?
Primal Branding Breakdown: Don’t Just Sell — Create a Belief System
Primal Branding outlines seven elements—creation story, creed, icons, rituals, pagans, sacred words, and leader—that help brands create belief systems. Brands like Patagonia, Lush, and Marshall use these to build loyalty, connect emotionally with customers, and inspire advocacy beyond just selling products.
How to Structure a Small In-House SEO Team
Building an in-house SEO team on a budget requires strategic hiring. This guide covers key roles—SEO Manager, Specialist, Content Strategist, and Technical Analyst—to boost rankings and brand authority. If a full team isn’t feasible, outsourcing SEO can be a cost-effective alternative.
![The Big List of PPC Resources and Articles [Updated for 2025]](https://www.greenlanemarketing.com/wp-content/uploads/2021/08/12-768x401.png)
The Big List of PPC Resources and Articles [Updated for 2025]
Whether you’re new to the world of PPC or have been in the field for years, it’s important to stay up-to-date on the strategies and tools that can make your work more efficient. Here’s our updated list of resources and articles for 2025.
Understanding Index Bloat and Crawl Budget SEO Issues
Index bloat is when a website has unnecessary pages in the search engine index, costing Google more processing time than is needed. Controlling it is vital.
How to Write Content for Multiple Audiences
Is your audience made up of multiple segments with different needs and wants? Discover your options for giving everyone a great user experience!
The Latest Trends in PPC: New 2025 Predictions from Our Team
The pay-per-click (PPC) landscape will undergo a few changes in the new year. From leveraging AI advancements to exploring new platforms, 2025 promises many opportunities for marketers to enhance their campaigns. Our team has shared their expert predictions for fresh PPC trends, offering valuable insights to help you stay ahead.
SEO in 2025 Will Require Experimenting Beyond Traditional Approaches
The search industry has seen numerous significant shifts over the years, but with the advent of generative AI, we are approaching perhaps the sharpest turn yet. Bill Sebald tells us how we should handle the changes.
The Latest Trends in SEO: New 2025 Predictions from Our Marketers
At the start of every year, we’re asked, “What’s new in SEO?” or “What’s to come for organic search in Google?” Most of the time, our team only shares predictions with clients or internally, however, for 2025 we’re done gatekeeping.
Improve SEO by Auditing and Fixing Canonical Tags (and How to Do It)
The larger your site, the more complicated implementing canonical tags can be. To quickly audit your tags and fix problems, follow these steps.