Maintain or refine your brand messaging to build trust with your audiences.
The Consistency Your Brand Messaging Needs
A compelling brand is more than just a logo or color palette — it’s the foundation of your business identity. Without clear, consistent positioning and messaging, your brand will fall flat. Effective branding shapes how customers perceive your company, builds trust, and ensures your marketing resonates with the right audience.
Greenlane’s Approach to Branding Identity & Development
We focus beyond traditional design, ensuring your brand communicates its values, mission, and unique selling points in a way that connects with your target audiences.
More Than Just Aesthetic: Editorial Style Guide Creation
We’ll do more than just save your mission and positioning statement in a client onboarding file that never gets used. Our team can help to create and maintain your own “Editorial Style Guide” that outlines clear dos and don’ts for anyone who touches your written brand communication — all aimed at maintaining your brand voice.
Adjusting Your Voice for Your Audience
Understanding your audience is key to effective branding. We use User Personas and Ideal Customer Profiles (ICPs) to tailor your messaging, ensuring you reach the right people with the right approach. Whether it’s a major messaging rebrand or working to segment your tone based on your audience or platform, our team gets to the true heart of your brand’s Identity, Positioning, and Messaging.
Full Marketing Strategy
Branding isn’t just about looking good—it’s about making an impact. That’s why we’ll take your brand differentiators and apply them to your messaging to give you a cutting edge over your competitors on the SERPs and beyond. We’ll combine audience insights with real customer interaction data to create a cohesive brand identity that aligns with your business goals and marketing strategies for SEO and Paid Media.
Our Business Branding Services
Whether you’re B2B or B2C-focused, a strong brand identity sets the stage for long-term business success. We help companies define their voice and messaging strategy to create a seamless, recognizable presence that attracts and retains customers.
Brand Identity Alignment & Development
- Workshops to uncover or refine your brand’s mission, vision, values, competitive differentiation, etc.
- Brand voice and messaging guidelines for consistent communication
- Finalized Editorial Style Guide to ensure tone and positioning alignment across all marketing efforts and specific audiences
- Adherence to your current logo design, typography, and color palette selection
Audience-Driven Messaging
- Research and documentation of your ideal customer’s pain points, goals, and behaviors
- Refinement of brand messaging based on targeted user persona insights
- Custom marketing strategies designed to resonate with different audience segments
- Ongoing adjustments as new audience data emerges
Full Marketing Strategy Alignment
- Content and messaging strategies tailored to your brand identity
- SEO and PPC strategies that align with your brand positioning
- Ongoing brand evolution and refinement as your business grows
Finally ready for brand consistency?
Your brand has a lot to say — make sure it’s the right message. Greenlane’s branding strategists are here to help you craft a unique, memorable identity that fuels growth and engagement. Contact us today to start building a brand that your audience trusts and happily boasts about to others