The Importance of Gated Content: Capturing Leads Effectively
Learn the power of gated content for capturing leads. Enhance your marketing funnel with effective lead magnets and drive customer engagement.
Content Strategy
The Best Keyword Research Tools You May Not Know
Whether your goal is to optimize content for SEO or get fresh new content ideas, using the right keywords and phrases is a big factor for success.
How to Write Content for Multiple Audiences
Is your audience made up of multiple segments with different needs and wants? Discover your options for giving everyone a great user experience!
How to Write Content in Your Client’s Voice
If you’re writing blog posts, or any kind of copy, on behalf of a client, you need to know them so well that you can (quite literally) finish their sentences. As an outside writer, it’s a hard but necessary task. Great writers are plentiful, but writing in someone else’s voice – even a company’s voice – is the real challenge. I compare it to a comic doing impressions. (Or maybe that’s just my excuse to classify watching SNL as “research”.) Someone like Dana Carvey carefully studies the quirks and habits of how an entity presents itself. Sure it’s about the words they say, but it’s also about how and why they say them.