In today’s digital landscape, capturing leads is crucial for your marketing funnel. If we’re paying for ads, we need a way to nurture that potential customer if they haven’t converted on their first visit to our site. Retargeting ads are expensive and still won’t guarantee conversions. One powerful strategy is to capture customer information through…
H1 tags are synonymous with SEO. Once upon a time, a very young and unsophisticated (relatively speaking) Google relied on headers to determine the context of the preceding content. But how important are headers for SEO today? Should we still be obsessed with them for rankings?
Before we start, I’d like to make a statement. The article you are reading is not from a digital agency owner promoting his search engine optimization agency. Instead, this article is from an agency owner who has seen many models through the decades. Throughout this article, I’ll suggest some questions worth asking as you choose…
Every year, it seems like there’s a new “next big thing” in SEO – some big release that causes a bunch of chatter – it’s the future of search! Some become an integral part of the ranking algorithm, like BERT and progress in the natural language processing space, and some fizzle out like AMP. This…
Part 2 of a series on SEO reporting best practices (ICYMI: Part 1) Traffic data, found in Google Analytics, helps you quantify your site’s engagement level. Using this data, you can understand more than just how many users visit your site. Traffic data can reveal what information users find useful and help you prioritize optimizations…
Part One of a series on reporting best practices Marketers rely on metrics and KPIs, whether it’s to manage expectations, track progress, or just establish a common internal vocabulary to discuss projects and goals. Understanding the sources and limitations of each type of data point you collect directly informs the insights you can gather–and the…
E-commerce competition is cutthroat, both in SERPs and beyond, and only grows exponentially more complicated as you increase the number of product SKUs your business sells. Success relies heavily on product taxonomy, both an art and a science. But how do you balance providing prospective customers with a seamless user experience–at every stage of the…
The purpose of this article is to serve as a reference to the current state of Google requirements, specifically as they pertain to scholarly literature. Several of our clients must satisfy guidelines as part of Google Scholar, one of the most widely used free academic search engines. We aim to optimize our clients’ content for…
![The Big List of PPC Resources and Articles [Updated for 2022]](https://www.greenlanemarketing.com/wp-content/uploads/2021/08/The-Big-List-of-PPC-Resources-768x512.png)
Whether you’re new to the world of PPC or have been in the field for years, it’s important to stay up-to-date on the strategies and tools that can make your work more efficient. Luckily, the Paid Media team at Greenlane mined the internet for you, and curated this list of articles, tools, and hacks that…
If you are interested in some accessibility support for your SEO, or if you’d like to inquire about our services, we would be happy to chat with you. In this presentation for Pubcon, we talk about web accessibility as a component and driver of SEO in 2021 and beyond. Far from being a big thorny…
A Brief History of HTTP If we’re going to talk about the transition from HTTP/1.1 to HTTP/2, it’s worth taking a quick trip back to the flannel-soaked 1990s. Back then, HTTP was a simple protocol for a simple job – transporting documents from a web server to your computer as efficiently as possible. This is…
Last updated Sept. 2020. In your Google Ads account, you may have noticed a new Optimization Score, as well as recommendations on how to improve that score. Your initial thought may be “Wow, this is really insightful. Thank you Google for making it easy for me to increase my optimization score!” But beware. While some…
