Improve Your Link Building with Pitchbox
Link building is an important part of SEO, but it can often be a challenging process. Learn how you can make it easier with Pitchbox!
Digital Marketing
The Importance of Gated Content: Capturing Leads Effectively
Learn the power of gated content for capturing leads. Enhance your marketing funnel with effective lead magnets and drive customer engagement.
The Truth About Multiple H1 Tags and SEO
H1 tags are synonymous with SEO. Once upon a time, a very young and unsophisticated (relatively speaking) Google relied on headers to determine the context of the preceding content. But how important are headers for SEO today? Should we still be obsessed with them for rankings?
Questions To Ask When Hiring an SEO Agency
SEO has become harder. Not all SEO agencies are up to the challenge. This post will help you ask the right questions for finding your perfect SEO partner.
![The Big List of PPC Resources and Articles [Updated for 2022]](https://www.greenlanemarketing.com/wp-content/uploads/2021/08/12-768x401.png)
The Big List of PPC Resources and Articles [Updated for 2022]
Whether you’re new to the world of PPC or have been in the field for years, it’s important to stay up-to-date on the strategies and tools that can make your work more efficient. Here’s our updated list of resources and articles for 2022.
Why You Should Optimize for Visual Search
Google has been emphasizing images and videos in SERPS and the search experience. Learn why you should include visual search in your SEO strategy.
How to Use Google Analytics to Build a Useful Website Performance Report
Review the core metrics provided in Google Analytics and learn how to effectively use them to build insightful, actionable reports.
How to Use Google Search Console to Build an Impactful SEO Report
Review the core metrics provided in Google’s Search Console and learn how to effectively use them to build insightful, actionable SEO Reports.
The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites
We share what we learn about optimizing websites for scholarly SEO best practices and inclusion in Google Scholar search engines.
Ultimate Guide to Google Ads Recommendations
Your Google Ads account has an Optimization Score, as well as recommendations on how to improve that score. Use our guide as a translator for what Google’s comments really mean, and how we recommend you handle them.
Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You
We all know the keywords we want to rank, but that doesn’t mean Google actually wants to rank your content. Learn how to work with Google by understanding search intent.
SEO is an Experiment
The complexities of SEO are exacerbated by the limited visibility we have into Google’s algorithm. Google claims more than 200 signals make up the main web search algorithms. When Google told us content, links, and RankBrain are the biggest contributor, it didn’t exactly unravel any mysteries of how to improve rank.