The number of people who land on your carefully optimized page is shrinking. People are forming an opinion about you based on third-party sources.
May was Google’s month with I/O announcements and a Core Update. June was the month the industry started seeing the impact.
Did we get it right? Mostly, yes. Are there a few places where things went a little differently? Also yes. See what’s happened this year.
May was Google’s month with I/O announcements and a Core Update. June was the month the industry started seeing the impact. Read more.
If AI answers become the norm vs clicking a site, there’s no landing page to optimize. No product page to scroll through. Does SEO still matter?
Everything that mattered in SEO this May: I/O’s wave of AI-first announcements, the Core Update, and more. Read the full article.
Everything that mattered in SEO this April: Core Update fallout, a year-long GSC bug, AI traffic reality checks, and a handful of Google changes worth your attention.
The theme this month is clear: AI continues to permeate the industry and make its way into Google’s core products.
Paid campaigns can generate immediate traffic, while SEO builds long-term authority and organic growth. Which to start with?
AI search doesn’t rank pages. It builds answers using trusted entities. Learn how this shift is changing SEO, visibility, and what brands need to do to stay competitive.
Here are six SEO strategies you should consider doubling down on to be retrievable and rank in AI Overviews and LLMs’ AI results.
You can rank #1 in Google and still be invisible. Here’s how AI answers, SERP features, and citation-driven search are reshaping SEO visibility.
