How to Use Google Search Console to Build an Impactful SEO Report
Review the core metrics provided in Google’s Search Console and learn how to effectively use them to build insightful, actionable SEO Reports.
SEO
The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites
We share what we learn about optimizing websites for scholarly SEO best practices and inclusion in Google Scholar search engines.
Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You
We all know the keywords we want to rank, but that doesn’t mean Google actually wants to rank your content. Learn how to work with Google by understanding search intent.
SEO is an Experiment
The complexities of SEO are exacerbated by the limited visibility we have into Google’s algorithm. Google claims more than 200 signals make up the main web search algorithms. When Google told us content, links, and RankBrain are the biggest contributor, it didn’t exactly unravel any mysteries of how to improve rank.
4 Tools for Getting Ahead of SEO Disasters
Here I write about some SEO tools and tricks to catch when a website issue appears. These tricks help you catch SEO problems before Google sees them.
Using Google Search Console Tools To Clean Up Your (404) Act
Learn how you can use Google Search Console to clean up your 404 pages and reclaim some lost links.
The Best Keyword Research Tools You May Not Know
Whether your goal is to optimize content for SEO or get fresh new content ideas, using the right keywords and phrases is a big factor for success.
SEO Reporting: How to Build Meaningful Analytics Reports
An effective SEO report is one that keeps your clients goals in mind. Here are some tips to create truly valuable SEO reports, plus a free reporting template!
How I Explain Ranking Algorithms In SEO
Search engine algorithms are anything but simple. But, a well-crafted analogy can go a long way to helping your audience understand. This is my analogy.
How eCommerce Merchandisers Can Leverage SEO Trends Data
SEO and PPC practitioners need to think outside the box; especially when it comes to eCommerce. Why not use that data to support merchandisers? Find out here.
Forecasting Search Marketing Success with a Click Curve
SEO would be easier if there was a way to predict how much a change in a page’s SERP rankings would impact the amount of traffic to that page. Make your own click curve to do just that with this guide.
How To Create The Perfect XML Sitemap
There are many XML sitemap generators, but they don’t always know what URLs should (or shouldn’t) be included. Learn how to make the ultimate XML sitemap here.