SEO Reporting: How to Build Meaningful Analytics Reports
An effective SEO report is one that keeps your clients goals in mind. Here are some tips to create truly valuable SEO reports, plus a free reporting template!
SEO
Improve SEO by Auditing and Fixing Canonical Tags (and How to Do It)
The larger your site, the more complicated implementing canonical tags can be. To quickly audit your tags and fix problems, follow these steps.
Voice Search Optimization: The SEO’s Journey (So Far)
Voice Search is not new, but the role of voice search in everyday computing is growing at an incredible pace. What are you doing to invest in voice search?
How I Explain Ranking Algorithms In SEO
Search engine algorithms are anything but simple. But, a well-crafted analogy can go a long way to helping your audience understand. This is my analogy.
How eCommerce Merchandisers Can Leverage SEO Trends Data
SEO and PPC practitioners need to think outside the box; especially when it comes to eCommerce. Why not use that data to support merchandisers? Find out here.
Forecasting Search Marketing Success with a Click Curve
SEO would be easier if there was a way to predict how much a change in a page’s SERP rankings would impact the amount of traffic to that page. Make your own click curve to do just that with this guide.
How To Create The Perfect XML Sitemap
There are many XML sitemap generators, but they don’t always know what URLs should (or shouldn’t) be included. Learn how to make the ultimate XML sitemap here.
47 Great Beginner SEO Questions and Answers
Each year I lead an intro to SEO session for the brilliant students of Drexel University in Philadelphia in their New Media Marketing class. These are their questions and my answers.
How Mission Marketing Can Improve Your SEO
We love mission marketing for all things SEO, brand building, and digital marketing. There’s no shortage of ideas when you operate on your mission.
How to Find Old Redirect Opportunities & Reclaim Links (with the Wayback Machine)
Need data that requires knowing about pages that used to exist on an old domain? Use the WayBack Machine with Screaming Frog to dig up old, incorrect redirects.
How To Check To See If Blocked Pages Are Indexed
You put a robots.txt on your site expecting it to keep Google out of certain pages, but you worry if you did it correctly. Here’s how you can check.
How to Find and Fix “Index Bloat” SEO Issues
Index bloat is when a website has unnecessary pages in the search engine index, costing Google more processing time than is needed. Controlling it is vital.