Are Your Social Campaigns Infused With A Brand Persona?
Learn the importance of maintaining and building a strong brand persona for social media and guiding principles for developing content with the right tone.
Digital Marketing
How I Made Attribution Modeling Simple Enough to Sell to Your Boss
Stuck in a one-click world? Can’t justify your head terms, display buy, content-based email campaign, or any other top of funnel campaign? Trust me, you’re not the only one. I’ve been through this. A lot. But I have also overcome this a lot. What I learned a long time ago is that attribution is a…
Introducing The Google Indexation Tester
We are aware of issues with the Indexation Tester. It is currently not working. Google has made a significant change that broke the sheet. We are exploring alternative solutions. If you’d like to be updated if we find a solution, please sign up to our newsletter at the very bottom of this page. If you’re…
Forecasting Search Marketing Success with a Click Curve
Wouldn’t SEO be much easier if there was a way to predict just how much a change in a page’s SERP rankings would impact the amount of traffic that page gets? While the “opportunity score” formula isn’t new, we wanted to share the one we prefer – and show you how to make your own….
The Technical SEO Essentials Checklist (for Not-So-Technical Folks)
This is a checklist of technical SEO basics that you might not have known were basics. We know some of our readers are new to technical SEO, so we wanted to arm you with (what we believe is) the essential technical audit list of 2016. Focusing on becoming a full-stack SEO? This is the resource for you. Whether you’re a developer wunderkind or two steps away from luddite, this checklist is a great SEO go-to guide that anyone can run through.
10 Ways to Use the Wayback Machine to Improve Your SEO
The Wayback Machine is well known as a useful tool for viewing the way websites looked in the past. It’s always fun to pop in a URL from your favorite websites to see how far they’ve come since the early days of the internet (and maybe make fun of them a little). But the Wayback Machine happens to be a pretty helpful tool for SEO as well. Here are ten ways we’ve found you can use the Wayback Machine to improve your SEO strategy.
How To Create The Perfect XML Sitemap
There are many XML sitemap generators available for purchase, or even for free. They do what they’re supposed to – they crawl your site and spit out a properly formatted XML sitemap. But sometimes there’s a problem with these XML sitemap generators. They don’t know what URLs should (or should not) be in the XML sitemap. Sure, you could tell some of them to obey directives and tags, like robots.txt and canonical tags, but unless your site is perfectly optimized, you’ll need to do some work by hand.
Improve Your Link Building with Pitchbox (a Review and Tips)
We all know that links are an important part of SEO. They help users and bots navigate a site and give search engines information about its quality and authority. With links confirmed as one of Google’s top three ranking factors, we’ve all been reminded of the importance of quality, relevant backlinks. In order to get those backlinks, we have to put a good amount of effort into link building, and that often proves to be a big challenge. There are scaling issues. There are research and outreach management challenges.
The Crucial SEO Importance of HTTP Headers
If you’re not checking your client’s HTTP headers, you’re not giving them good service. I’m not talking about the stuff in between the
and tags, either. I’m talking about the server response that you get before you get all that nice HTML, or that fancy PDF, or whatever else your client’s website is slinging. That’s because, well, your client’s website isn’t slinging anything. It’s being slung by a server, and the server’s HTTP response is the first thing a web browser – or a web robot like Google’s crawler – will see.
47 Great Beginner SEO Questions and Answers
Each year I lead an intro to SEO session for the brilliant students of Drexel University in Philadelphia in their New Media Marketing class. These are their questions and my answers.
How to get your WordPress site on AMP and Facebook Instant in 15 minutes.
You’ve probably seen it by now. Articles in Google search sometimes come with a fancy carousel at the top of the mobile results page, with a nifty little AMP icon. On some Facebook articles in your mobile feed, you’ll notice a tag denoting that they’re “instant”.
We Built a Tool to Find Baller Meetup Sponsorship Opps
There’s tons of value in Meetup.com groups. If you’ve never taken part, they’re organized get-togethers that can resemble little mini-conferences, meet & greets, networking events, game nights, and basically any idea that can bring together a group of like-minded people. That’s right – a bunch of people, united by a common interest in something, all under one roof and talking about that something.