Articles
Category: All
Greenlane Index: March 2026
The theme this month is clear: AI continues to permeate the industry and make its way into Google’s core products.
AI | Analytics
Read MoreDylan Jones
SEO Team Lead
SEO vs PPC: How to Choose Where to Invest First?
Paid campaigns can generate immediate traffic, while SEO builds long-term authority and organic growth. Which to start with?
PPC | SEO
Read MoreJess Wisniewski
Cross Channel Team Lead
Why AI Doesn’t Rank Pages (And What That Means for Your SEO Strategy)
AI search doesn’t rank pages. It builds answers using trusted entities. Learn how this shift is changing SEO, visibility, and what brands need to do to stay competitive.
AI | SEO
Read MoreBill Sebald
Founder & Managing Partner
6 SEO Strategies to Improve Brand Visibility in Google’s AI Overviews
Here are six SEO strategies you should consider doubling down on to be retrievable and rank in AI Overviews and LLMs’ AI results.
AI | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Why Ranking #1 Doesn’t Guarantee Visibility Anymore
You can rank #1 in Google and still be invisible. Here’s how AI answers, SERP features, and citation-driven search are reshaping SEO visibility.
AI | SEO
Read MoreBill Sebald
Founder & Managing Partner
Improve Your Brand Visibility in Google’s AI Search By Focusing on “Retrieval” Optimization
The “secret” strategies to ranking in this new era of AI-powered search don’t require complicated, revolutionary technical hacks.
AI | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
How to Make a Keyword List: Building a Master Keyword File
Learn how to make a master keyword file and build a list of target keywords to improve your ranking. Step-by-step: from research to strategy.
Content Strategy | SEO
Read MoreAdam Wells
Senior SEO Account Manager
How Missing Author Bylines Can Cause SEO Keyword Ranking Drops: A Healthcare Case Study
Our SEO agency found a correlation between lackluster author information on a client’s website blog and lost keyword rankings.
Content Strategy | SEO
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Why Your SEO Is ‘Working’ but Your Brand Isn’t Showing Up in AI Answers
SEO isn’t broken; the definition of visibility just changed. We break down why your brand isn’t showing up in AI answers despite good SEO practices.
AI | SEO
Read MoreBill Sebald
Founder & Managing Partner
Beyond Demographics: How to Build High-Intent Paid Audiences That Actually Convert
Focus on behaviors, interests, and buying signals rather than surface-level demographics in your paid ads to better convert. Learn more.
Digital Marketing | PPC
Read MoreJess Wisniewski
Cross Channel Team Lead
What Questions to Ask Before Hiring an SEO Agency
Learn the smart questions to ask before hiring an SEO agency so you can vet partners who drive real business outcomes, adapt to modern search behavior, and align with your goals in today’s competitive SEO landscape.
SEO
Read MoreBill Sebald
Founder & Managing Partner
What Does An SEO Audit Include?
Most SEO audits are reports, not diagnoses. Discover what a real SEO audit includes, how it uncovers revenue blockers, and what actually drives recovery and growth.
SEO
Read MoreBill Sebald
Founder & Managing Partner
Latest Case Studies
E-E-A-T Crisis: Boosting Site Authority & Long-Term Organic Performance
How a pet health brand recovered from major organic traffic losses by strengthening E-E-A-T signals through strategic author bio optimization.
How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed
Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.
Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.
Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase
Product category page optimization nets incremental SEO sessions, users and engagement rate.
Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store.
Paid Social Audience Restructure Doubled MQLs and Reduced CPL by 30%
This client originally partnered with Greenlane for SEO support but quickly found they were also in need of paid advertising improvements as they struggled to land marketing qualified leads (MQLs) and opportunities from their paid social campaigns.
Content Consolidation & Optimization Drives 48% Boost in Goal Conversions
Greenlane optimized a soccer website for the World Cup using a “hub & spoke” model and content consolidation, boosting goal conversions by 48% and increasing organic traffic.
Competitive Gap Leads to 41,000 New Pageviews in First Five Months
The Greenlane team was tasked with creating fresh and engaging, comprehensive and valuable soccer content in an already competitive search landscape.
40% New User Increase and 161% Conversion Increase from Free Clicks
An Amish furniture eCommerce store needed to increase its reach and visibility, but a limited budget and growing competition within the furniture space make it difficult to do so efficiently.
PPC Account Restructure Increased Leads by 80%
A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!
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Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.