Simplifying a massively complex algorithm sounds like a fool’s game. Google’s search algorithm is like a rope. A thick rope full of fibers. Some of the fibers (or smaller algorithms) are old, and some are new. Some are made for on-the-fly determinations, and some are looking for old school signals. A jungle of computation! Think…
Nowadays, SEO and PPC practitioners need to think outside the box, especially when it comes to eCommerce sites. In order to stay ahead of competitors, we need to invent creative ways to provide unique value through search engines. Ecommerce SEO isn’t just about rankings anymore. It includes ROI (revenue) from category pages, product pages, and…
Learn the importance of maintaining and building a strong brand persona for social media and guiding principles for developing content with the right tone.
Stuck in a one-click world? Can’t justify your head terms, display buy, content-based email campaign, or any other top of funnel campaign? Trust me, you’re not the only one. I’ve been through this. A lot. But I have also overcome this a lot. What I learned a long time ago is that attribution is a…
Analytics is an area of constant refinement and shifting opinions. While numbers themselves are concrete, our interpretations, evaluations, and meanings of them can change. Definitions and context are key to understanding and interpreting data. Why? Well, every site we track requires an agreed upon understanding of how something is going to be scored. Think back…
We are aware of issues with the Indexation Tester. It is currently not working. Google has made a significant change that broke the sheet. We are exploring alternative solutions. If you’d like to be updated if we find a solution, please sign up to our newsletter at the very bottom of this page. If you’re…
Wouldn’t SEO be much easier if there was a way to predict just how much a change in a page’s SERP rankings would impact the amount of traffic that page gets? While the “opportunity score” formula isn’t new, we wanted to share the one we prefer – and show you how to make your own….
This is a checklist of technical SEO basics that you might not have known were basics. We know some of our readers are new to technical SEO, so we wanted to arm you with (what we believe is) the essential technical audit list of 2016. Focusing on becoming a full-stack SEO? This is the resource for you. Whether you’re a developer wunderkind or two steps away from luddite, this checklist is a great SEO go-to guide that anyone can run through.
We all know that user experience is a huge factor in successful SEO. A great user experience can set a site apart, while poor user experience can leave your site hidden amongst the spam. Knowing your audience’s wants and needs – and speaking directly to them – is key for their user experience. But what if your audience is divided into multiple audience segments? How can you speak to all of them at once? We’ll walk you through a few options. But first, let’s look at why this is so important.
The Wayback Machine is well known as a useful tool for viewing the way websites looked in the past. It’s always fun to pop in a URL from your favorite websites to see how far they’ve come since the early days of the internet (and maybe make fun of them a little). But the Wayback Machine happens to be a pretty helpful tool for SEO as well. Here are ten ways we’ve found you can use the Wayback Machine to improve your SEO strategy.
If you’re writing blog posts, or any kind of copy, on behalf of a client, you need to know them so well that you can (quite literally) finish their sentences. As an outside writer, it’s a hard but necessary task. Great writers are plentiful, but writing in someone else’s voice – even a company’s voice – is the real challenge. I compare it to a comic doing impressions. (Or maybe that’s just my excuse to classify watching SNL as “research”.) Someone like Dana Carvey carefully studies the quirks and habits of how an entity presents itself. Sure it’s about the words they say, but it’s also about how and why they say them.
There are many XML sitemap generators available for purchase, or even for free. They do what they’re supposed to – they crawl your site and spit out a properly formatted XML sitemap. But sometimes there’s a problem with these XML sitemap generators. They don’t know what URLs should (or should not) be in the XML sitemap. Sure, you could tell some of them to obey directives and tags, like robots.txt and canonical tags, but unless your site is perfectly optimized, you’ll need to do some work by hand.
