Why Every Brand Should Have a YouTube Channel (Especially After Google’s 2023 Video Update)
Are you considering posting on YouTube for your brand or business? Can’t decide? Well, the answer is yes, you should start posting on YouTube for your business! Now, we’ll tell you all the reasons why!
Google Video Update of 2023
The #1 reason why your brand should be posting on YouTube is because of Google’s Video Update of December 2023. Thousands of videos were de-indexed after this update because now “video mode only shows where video is the main content.” However, even after correcting these pages, despite following their video best practices to a T, Google would not return websites’ video pages to the index. Instead, YouTube videos started ranking for 99% of video results despite the video not being the “main content” on the page or even having the proper organic optimizations.
So, how does this make sense? It doesn’t…. unless you recall that Google owns YouTube and makes money off all their ads. Now you’re connecting the dots, right?
Anywho, we can do nothing about Google monopolizing videos on the internet, but we can play the game! If you start posting your website videos on YouTube, they are much more likely to be indexed, rank, and get traffic! Just be sure to link a relevant landing page in the video’s description to take users to your website, where they will hopefully convert! You can also display your videos on your site using YouTube instead of uploading them directly to the website platform, increasing your site speed!
Although this is the main reason to post on YouTube, a YouTube brand channel can have many other benefits for your business!
Brand Visibility
Again, YouTube is a product of Google, and Google likes it when you use its platforms and tools. A brand channel will help Google understand your business and how it connects to other “topics” in its “knowledge graph.”
Google isn’t the only way your brand’s visibility will increase through YouTube. Posting on YouTube will allow new users to find you organically through means other than your website, which is another avenue for brand recognition & conversion!
Audience Trust & Engagement
By having social media, you’re showing potential customers that you are a real business with real people behind it!
When you post helpful, engaging content, you not only get users’ attention but also build trust with them by showing that your business is a knowledgeable expert in its field!
Reach & Cost Effectiveness
YouTube is free; you don’t have to pay anything to post! So why not post, especially if you’re already making video content anyway? This goes for long-form and short-form content; long-form content will be posted as a YouTube video that users will find from search results and short-form videos will be posted on YouTube shorts, where users can see them based on their personal algorithm.
(Pro Tip: If you’re making and posting vertical short-form videos, go ahead and post them on TikTok and Instagram reels, too!)
So Why is YouTube so Important?
The main reason using YouTube for your business is so important is to ensure your video content gets indexed since it most likely will not get indexed if it’s just on a page on your site. Other good reasons to leverage a YouTube channel for your business are brand visibility, reach, cost efficiency, and audience engagement and trust!
If you want to know more about why YouTube is essential for video marketing for your business or how to optimize your YouTube videos for search, connect with our SEO experts at Greenlane Marketing! Chat with us, today.
