E-commerce sites must be visible online to be successful. At Greenlane, we’ve been optimizing e-commerce sites as an SEO and PPC agency since 2005 with some of the top retailers in the business. We know quite a lot about what it takes to compete in online retail. Let our team help you get the attention your B2B or B2C store needs to prosper.
Why Greenlane?
Battle-tested pedigree: We have been optimizing E-commerce stores longer than most agencies.
Platform agnostic: Shopify, Magento, BigCommerce, WooCommerce, Amazon Marketplace—we’ve worked with them all.
Modern approaches: More than just keyword optimization, we engineer pages to surface in LLMs, Google AI Overviews & shopping-feeds.
A True Extension of Your Team
Your employees are busy handling the day-to-day operations of making your e-commerce site successful. They can’t constantly juggle SEO, PPC, and additional marketing goals on top of everything else. But we can be your devoted team.
Whether you need to increase organic or paid traffic, improve conversions and sales, or boost brand awareness, think of your Greenlane team as in-house teammates. We are here to help your site grow online.
E-commerce Search Engine Optimization (SEO) Services
In today’s digital shopping age, all merchant sites must be seen in Google’s results for their important keywords. Our SEO team will help you target the phrases your audience is searching for and outrank your most persistent competitors.
Through content marketing strategies, technical SEO improvements, and user experience best practices, Greenlane will propose and execute a plan to get you the online purchases you need. We think outside the box.
E-commerce Paid Media Advertising
At Greenlane, we harness the power of paid media advertising to boost our e-commerce clients’ sales and visibility. We strategically place their products in front of active shoppers on Google and Bing Shopping, capture attention with eye-catching ads on Facebook and Instagram, and dominate the Amazon marketplace with highly optimized campaigns.
Our expertise ensures that their products get the spotlight they deserve, driving traffic, maximizing conversions, and ultimately delivering a strong return on advertising spend (ROAS).
Analytics and Shopping Feed Optimization
Beyond advertising and SEO, Greenlane drives e-commerce success through in-depth analytics and optimization. We leverage GA4 to track and analyze every step of the purchase journey, uncovering valuable insights about customer behavior and campaign performance.
Additionally, we fine-tune your shopping feeds to ensure product data accuracy and visibility across platforms, maximizing your reach and driving sales.
Our Digital Marketing Services for e-commerce
Our agency can drive the strategy or support your in-house marketing team. Here are our top-requested services for clients focused on online sales:
SEO Services
- On and Off-Site SEO
- Content Marketing
- Technical SEO
Paid Media
- Google and Bing Shopping
- Social Media Advertising
- Marketplace Advertising
Analytics & Reporting
- E-commerce Purchase Tracking
- Purchase Journey Reporting
- Shopping Feed Optimization
Ready to Grow Your E-commerce Business?
Unlock your store’s full potential with our comprehensive digital marketing strategies for E-commerce. From driving relevant, targeted online traffic to converting visitors into loyal customers, our e-commerce services are designed to expand your online presence and lead to sales. Contact us to talk about your goals today.
E-commerce Case Studies
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Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales… Read more…
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Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase
Product category page optimization nets incremental sessions, users and engagement rate. Read more…
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Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store. Read more…
Read Our Latest Articles
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Why Your Brand Messaging Feels Off — & How Knowing Your Branding Personality Can Fix It
Have you ever looked at your own brand and thought, “What’s our voice?” or “Why does something seem off?” Maybe your messaging feels inconsistent, your visuals are all over the… Read more…
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UGC Ad Formats: 6 Creative Ideas for Repurposing User Content
This post explores six high-impact UGC formats and creative ways to turn everyday customer content into scroll-stopping ads across channels. Read more…
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Bots Read, Too: How Schema Markup Can Drive SERP Visibility & Entity Recognition
Think of schema as a notecard or a set of labels we use to explicitly tell search engines what the content is and what it means. Learn more. Read more…
Ready to partner with us?
From day one, you’ll be paired with a dedicated strategist focused on achieving your goals. Our services are available as one-time projects or on a monthly retainer, providing flexibility to meet your needs. Whether you require support for E-commerce, B2B, or B2C initiatives, you’ll have direct access to our team of strategy experts, ensuring comprehensive guidance every step of the way.