Boost your sales pipeline with targeted B2B lead generation services that drive high-quality leads.
Lending the Helping Hand & Strategy You Need
In a crowded B2B market, maintaining a steady stream of qualified leads moving toward closure is challenging. Limited bandwidth for building landing pages, drawn-out sales cycles, and uncertainty around digital nurturing all slow growth. We recognize these hurdles and bring the expertise to remove them.
Greenlane’s Approach to B2B Lead Gen
At Greenlane, we’re not just a search marketing agency — we’re your growth catalyst. We understand the intricacies of the B2B buyer journey and are equipped with the tools and expertise to position your brand in front of the right audience at the right time.
| You Get | Why It Matters |
|---|---|
| Dedicated strategists | No hand-offs; faster iterations. Our team understands the strategies unique to B2B. |
| Full-funnel channel mix | SEO, Paid Search, Paid Social, CRO — one playbook. We marry all the channels your customers travel through. |
| Content that converts | Content optimized for search and AI engines, as well as your customer journey. |
| Closed-loop analytics | Pipeline synced reporting that links every touch to closed revenue, giving you true CPL and ROAS. |
Proven B2B Expertise
We have a track record of success in driving B2B lead generation across diverse industries. We’re versed in supporting businesses like yours and helping them achieve outstanding results.
Full-Service Solutions
Many agencies limit themselves to a single lead-generation channel. Greenlane integrates SEO and paid media—backed by in-depth audits, precise campaigns, and clear analytics—to support every stage of your B2B conversion strategy.
Our B2B-Focused Lead Gen Services
Get both strategic consulting and practical implementation. Explore our lead generation and full marketing services for businesses like yours below.
SEO Services
- On and Off-Site SEO
- Content Strategy & Writing
- Inbound Marketing
Paid Media
- Paid Search Management
- Paid Social Advertising
- Analytics & Reporting
- Enhanced Conversion Tracking
- Offline Conversion Tracking
CRM Integration
- Dynamic Phone Call Tracking
- Conversion Rate Optimization
- Landing Page Creation for Gated Content
Ready to Elevate Your B2B Lead Generation?
Contact us today to discuss your business goals and discover how we can help you attract, engage, and convert more high-quality leads.
B2B Strategies and Real Results
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Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales… Read more…
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Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase
Product category page optimization nets incremental SEO sessions, users and engagement rate. Read more…
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Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store. Read more…
Read Our Latest Articles
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Stop Regurgitating & Start Creating: Pivoting Your SEO Strategy to Outsmart AI Overviews (AIOs)
If your content simply summarizes what already exists online, it’s no wonder your clicks are down. Pivot your SEO strategy to outsmart AIOs. Read more…
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From Click to Conversion: Why Most Paid Traffic Fails to Land Leads
What separates mediocre PPC results from scalable, profitable campaigns? Poor message alignment, mismatched UX, or low-trust pages. Read more…
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Optimizing Google Ads for ROI in 2025
Optimizing your Google Ads can dramatically increase your ROI throughout the end of this year and into the next. Read more…
Ready to partner with us?
From day one, you’ll be paired with a dedicated strategist focused on achieving your goals. Our services are available as one-time projects or on a monthly retainer, providing flexibility to meet your needs. Whether you require support for E-commerce, B2B, or B2C initiatives, you’ll have direct access to our team of strategy experts, ensuring comprehensive guidance every step of the way.