Online Lead Generation for B2C

Attract highly-qualified leads and make them long-lasting customers, with help from Greenlane Search Marketing.

Top of Search, Top of Mind

B2C businesses like yours put in a lot of work creating web pages to promote your products or services. But despite your efforts, you’re not ranking on Google to get that online traffic you need. Or, those SERP leads aren’t actually following through with a purchase. At Greenlane, our strategists focus on getting your brand seen on search engines for the right keywords — and on improving your conversion rate.

Greenlane’s Approach to B2C Lead Gen

Our marketing agency helps you capture more relevant leads by combining search engine optimization (SEO) and pay-per-click (PPC) advertising to get B2C businesses like yours in front of your ideal audience. Here are a few things that set us apart from other firms:

Proven B2C Expertise

Our team has proven time and time again that we significantly increase conversions and get B2C businesses the new customer acquisition you need. From paid campaigns aimed at lead gen to optimizing your existing content to better target your audience, our case studies say it all.

Paid & SEO Services

While the goal is to rank organically, we recognize that paid campaigns that work in tandem with SEO often yield the best conversion rates. That’s why we have two teams who work together to reach shared lead gen goals.

Dedicated Account Managers

We assign your brand two or more dedicated account managers to focus solely on your KPIs, creating a long-lasting relationship with your brand’s goals. Your Greenlane AMs work as a true extension of your team, frequently connecting on calls and showing incremental results as they happen.

Personalized Strategies

It’s easy to feel like just another name on the client list when you rely on large-scale search marketing agencies. You’re left with cookie-cutter strategies that miss the mark and few personalized approaches. Not with us. We don’t believe in one-size-fits-all solutions. We craft customized strategies driven by your own account managers that foster better conversions. 

Our B2C-Focused Lead Gen Services

When it comes to acquiring repeat customers, our team believes in more than just strategic advisement alone. We consult and execute to ensure ideas become results. Explore our full-service lead gen offerings:

SEO Services

• On and Off-site SEO
• Content Strategy & Writing
• Inbound Marketing

Paid Media

• Paid Search Management
• Paid Social Advertising
• Analytics & Reporting
• Enhanced Conversion Tracking
• Offline Conversion Tracking

CRM Integration

• Dynamic Phone Call Tracking
• Conversion Rate Optimization
• Landing Page Creation for Gated Content

Ready to Unlock Your Full Lead Gen Potential?

All it takes is a call. You tell us your goals and we’ll craft a plan to achieve them, together. Contact us today for a consultation.