While some companies create an online presence for brand awareness exclusively, the majority have a website to attract and convert new business. Your website is your #1 lead generation tool when used to its full potential. Let’s prove it, together.
No More Manual Outreach
Not getting the number or the quality of leads you want to grow your business? Take some comfort in the fact that you’re not alone. Eighty percent of marketers say their lead generation efforts are only slightly or somewhat effective1. Lucky for you, the Greenlane team is here to help make client or customer acquisition convenient and consistent.
Greenlane’s Approach to Lead Generation
We serve B2B and B2C clients by taking a three-pronged approach to lead generation:
Search Engine Optimization (SEO)
Having trouble appearing on the first page of Google search results? SEO is optimizing your website to show up online when people search for your product or service and it is one of our specialties at Greenlane. If your website is optimized well enough to rank on the first page of search engines like Google, those organic results act as unpaid online advertisements for your business, providing a free way to get leads online. For many companies, over 53% of revenue is captured by organic traffic2.
Paid Media Advertising
Our paid media team is highly experienced in creating successful lead generation campaigns for both B2B and B2C businesses. We design paid search campaigns that target customers at every stage of their journey — from their initial discovery to the final conversion. When it makes sense for your strategy, we also integrate paid social media to keep your brand at the forefront of their minds. Additionally, we’ll help you implement advanced tracking and reporting tools that allow us to use your offline data for campaign optimization, ensuring you have a complete picture of your paid media’s return on investment.
Analytics and Conversion Rate Optimization (CRO)
At Greenlane, we recognize that lead generation is just the first step. We understand that not all leads convert equally, so we collaborate with you to implement tracking systems that monitor leads throughout your sales process. This enables us to optimize your campaigns for leads that are most likely to become customers. If your website isn’t generating enough leads to meet your sales goals, our CRO experts will work with you to improve its performance through data-driven testing and customized landing pages. Our team can help you design, implement, and track lead generation funnels that target your ideal customers at different points in their online journey.
Our Lead Generation Services
Get both strategic consulting and practical implementation. Explore our lead generation and full marketing services below.
SEO Services
- On and Off-site SEO
- Content Strategy & Writing
- Inbound Marketing
Paid Media
- Paid Search Management
- Paid Social Advertising
Analytics & Reporting
- Enhanced Conversion Tracking
- Offline Conversion Tracking
- CRM Integration
- Dynamic Phone Call Tracking
- Conversion Rate Optimization
- Landing Page Creation for Gated Content
Convert More Leads, Today
Ready to boost and close more leads to grow your business? Contact us to start optimizing your lead generation strategy, today.
Custom Strategies and Real Results
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Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales… Read more…
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Content Optimization Efforts Lead to 155% YoY Engagement Rate Increase
Product category page optimization nets incremental sessions, users and engagement rate. Read more…
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Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store. Read more…
Read Our Latest Articles
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The Truth About Multiple H1 Tags and SEO
H1 tags are synonymous with SEO. Once upon a time, a very young and unsophisticated (relatively speaking) Google relied on headers to determine the context of the preceding content. But… Read more…
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Questions To Ask When Hiring an SEO Agency
Before we start, I’d like to make a statement. The article you are reading is not from a digital agency owner promoting his search engine optimization agency. Instead, this article… Read more…
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Why You Should Optimize for Visual Search
Every year, it seems like there’s a new “next big thing” in SEO – some big release that causes a bunch of chatter – it’s the future of search! Some… Read more…
Ready to partner with us?
From day one, you’ll get a dedicated Account Manager committed to helping you hit your goals. You can choose to engage in a one-off project, or a monthly retainer. Either way you’ll have access to all of our tech, analytics and strategy experts.