Optimize your products for higher search engine rankings and marketplace visibility.

A Profitable Combination: Organic & Paid

Simply listing your products on online marketplaces isn’t enough to achieve outstanding sales results anymore. To truly thrive on competitive platforms like Amazon, Walmart, and Google Shopping, you need to adopt a strategic approach for your marketplace SEO and advertising. It’s about branching out beyond basic optimization and leveraging a full range of tactics from product content enhancement to ongoing performance monitoring. Luckily, the Greenlane team takes the holistic approach to marketplace success you’ve been looking for.

Greenlane’s Approach to Marketplace SEO & Advertising

We help businesses like yours maximize visibility and drive conversions within bustling digital marketplaces. Combining deep expertise with data-driven strategies ensures your products stand out from the crowd and capture the attention of eager buyers. Here’s what’s unique about our offerings:

SEO that Sells

We optimize your product listings with keyword research, compelling descriptions, and high-quality images, promising higher-ranking products in marketplace search results.

Advertising that Converts

Our targeted advertising campaigns reach the right audience at the right time, driving qualified traffic to your listings and boosting sales. We leverage keyword targeting, audience segmentation, and product remarketing to maximize your ROI. In addition, we make continual improvements by split-testing product titles, images, and bullet points for better performance.

Proven E-commerce Expertise

We have a track record of success in helping businesses achieve significant growth on the major online marketplaces. See how our improved marketplace strategy helped this client achieve an 82% increase in ROAS.

Our Digital Marketing Services for E-commerce

Our agency can drive strategy and results behind your entire online shopping strategy. Here are our top-requested services for clients focused on e-commerce:

SEO Services

Paid Media

Analytics & Reporting

Custom Strategies and Real Results

  • Marketplace Strategy Assists with 82% ROAS Increase

    By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales… Read more…

  • Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks

    Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store. Read more…

  • PPC case study

    PPC Account Restructure Increased Leads by 80%

    A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar! Read more…

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Ready to partner with us?

From day one, you’ll get a dedicated Account Manager committed to helping you hit your goals. You can choose to engage in a one-off project, or a monthly retainer. Either way you’ll have access to all of our tech, analytics and strategy experts.

Let’s Get Started