Optimize your products for higher search engine rankings and paid marketplace visibility.
A Profitable Combination: Organic & Paid
Simply listing your products on online marketplaces isn’t enough to achieve outstanding sales results anymore. To thrive on competitive platforms like Amazon, Walmart, and Google Shopping, you must adopt a strategic approach for your marketplace SEO and advertising. It’s about branching out beyond basic optimization and leveraging a full range of tactics, from product content enhancement to ongoing performance monitoring. Luckily, the Greenlane team takes the holistic approach to marketplace success you’ve been looking for.
Greenlane’s Approach to Marketplace SEO & Advertising
We help businesses like yours maximize visibility and drive conversions within bustling digital marketplaces. Combining deep expertise with data-driven strategies ensures your products stand out from the crowd and capture the attention of eager buyers. Here’s what’s unique about our offerings:
SEO that Sells
We optimize your product listings with keyword research, compelling descriptions, and high-quality images, promising higher-ranking products in marketplace search results.
Advertising that Converts
Our targeted advertising campaigns reach the right audience at the right time, driving qualified traffic to your listings and boosting sales. We leverage keyword targeting, audience segmentation, and product remarketing to maximize your ROI. In addition, we make continual improvements by split-testing product titles, images, and bullet points for better performance.
Proven E-commerce Expertise
We have a track record of success in helping businesses grow significantly on the major online marketplaces. See how our improved marketplace strategy helped this client achieve an 82% increase in ROAS.
Our Digital Marketing Services for E-commerce
Our agency can drive strategy and results behind your entire online shopping strategy. Here are our top-requested services for clients focused on e-commerce:
SEO Services
- Product Feed Optimization
- Product Page Optimization
- Technical SEO
Paid Media
- Google and Bing Shopping
- Amazon Ads
- Retail Media on Walmart, Target, Instacart, etc.
Analytics & Reporting
- E-commerce Purchase Tracking
- Detailed Reporting
Custom Strategies and Real Results
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Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales… Read more…
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Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store. Read more…
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PPC Account Restructure Increased Leads by 80%
A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar! Read more…
Read Our Latest Articles
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Voice Search Optimization: The SEO’s Journey (So Far)
Voice Search is not new, but the role of voice search in everyday computing is growing. What are you doing to invest in voice search? Read more…
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Primal Branding Breakdown: Don’t Just Sell — Create a Belief System
Primal Branding outlines seven elements—creation story, creed, icons, rituals, pagans, sacred words, and leader—that help brands create belief systems. Brands like Patagonia, Lush, and Marshall use these to build loyalty,… Read more…
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How to Structure a Small In-House SEO Team
Building an in-house SEO team on a budget requires strategic hiring. This guide covers key roles—SEO Manager, Specialist, Content Strategist, and Technical Analyst—to boost rankings and brand authority. If a… Read more…
Ready to partner with us?
From day one, you’ll be paired with a dedicated strategist focused on achieving your goals. Our services are available as one-time projects or on a monthly retainer, providing flexibility to meet your needs. Whether you require support for Ecommerce, B2B, or B2C initiatives, you’ll have direct access to our team of strategy experts, ensuring comprehensive guidance every step of the way.