Analytics

Your website data holds details to better performance. We help you find the stories within your visitor data and improve your marketing decisions. Are there hidden data-driven opportunities in your data? Let us take a look.

Sometimes agencies feel as if they have their own set of goals, grinding through hours no matter the output but Greenlane was focused on their delivery and being true partners in the work we were doing.

Head of Marketing, Financial Services Company

Analytics Insight and Implementation

At Greenlane, we understand the pivotal role data plays in shaping successful digital strategies. That’s why we’re excited to offer our comprehensive Google Analytics 4 (GA4) services, designed to empower businesses with cutting-edge analytics solutions.

GA4 Auditing

Our analytics team examines your current analytics setup to identify gaps and opportunities. We delve into the intricacies of your data tracking, ensuring that every click, scroll, and interaction is captured accurately. Through a comprehensive assessment, we not only highlight potential issues but also provide actionable insights to enhance your data accuracy and completeness.

• Customized Audits: Tailored to your business needs, our GA4 audits go beyond the standard checklist, ensuring a thorough examination of your analytics configuration.
• Gap Analysis: Uncover missed tracking opportunities and address discrepancies to foster a more robust data foundation.
• Recommendations: Receive a detailed roadmap for improvement, empowering your team to make informed decisions based on reliable data.

GA4 Implementation

From setting up advanced event tracking to integrating e-commerce data, we leave no stone unturned in maximizing the potential of GA4 for your business.

• Custom Event Tracking: Tailor your data collection to match your unique business objectives with custom event tracking, giving you unparalleled insights into user behavior.
• Enhanced E-commerce Integration: Gain a 360-degree view of your online transactions, from product views to purchases, optimizing your digital storefront for maximum conversion.
• Cross-Platform Integration: Connect the dots between user interactions across different platforms, allowing for a holistic understanding of your audience’s journey.

GA4 Reporting

Transform raw data into actionable insights with our GA4 reporting services. We go beyond standard reports, creating custom dashboards and visualizations tailored to your business goals. Our intuitive reports provide a bird’s-eye view of your digital landscape, empowering you to make informed decisions that drive results.

• Custom Dashboards: Accessible, user-friendly dashboards that distill complex data into digestible insights, ensuring that you can easily track KPIs that matter most to your business.
• Actionable Insights: Move beyond raw numbers – our reports provide actionable insights and recommendations to fuel data-driven decision-making.
• Regular Updates: Stay ahead of the curve with regular reporting updates, keeping you informed about the latest trends and opportunities in your digital ecosystem.

Whether you’re looking to audit your current setup, implement GA4 from scratch, or transform your reporting capabilities, our dedicated team is here to guide you every step of the way. Let’s unlock the true potential of your data together.

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Conversion Rate Optimization

Conversion Rate Optimization (CRO) studies visitors’ behavior and creates tests to see which website assets perform better, maximizing marketing efforts across both paid and organic channels. From online demo requests to ecommerce conversion rates, Greenlane has experience gathering information, prioritizing test opportunities, implementation support, tracking, and testing roadmap creation/management.

• Testing opportunity identification and developing associated test plans
• Audience insight analysis and gathering (heatmaps, interaction videos, surveys)
• Support with tracking setup, implementation QA, and measuring results as part of a continuous testing process