Your website data holds details to better performance. We help you find the stories within your visitor data and improve your marketing decisions. Are there hidden data-driven opportunities in your data? Let us take a look.
Analytics Insight and Implementation
At Greenlane, we understand the pivotal role data plays in shaping successful digital strategies. That’s why we’re excited to offer our comprehensive Google Analytics 4 (GA4) services, designed to empower businesses with cutting-edge analytics solutions.
GA4 Auditing
Our analytics team examines your current analytics setup to identify gaps and opportunities. We delve into the intricacies of your data tracking, ensuring that every click, scroll, and interaction is captured accurately. Through a comprehensive assessment, we not only highlight potential issues but also provide actionable insights to enhance your data accuracy and completeness.
- Customized Audits: Tailored to your business needs, our GA4 audits go beyond the standard checklist, ensuring a thorough examination of your analytics configuration.
- Gap Analysis: Uncover missed tracking opportunities and address discrepancies to foster a more robust data foundation.
- Recommendations: Receive a detailed roadmap for improvement, empowering your team to make informed decisions based on reliable data.
GA4 Implementation
From setting up advanced event tracking to integrating e-commerce data, we leave no stone unturned in maximizing the potential of GA4 for your business.
- Custom Event Tracking: Tailor your data collection to match your unique business objectives with custom event tracking, giving you unparalleled insights into user behavior.
- Enhanced E-commerce Integration: Gain a 360-degree view of your online transactions, from product views to purchases, optimizing your digital storefront for maximum conversion.
- Cross-Platform Integration: Connect the dots between user interactions across different platforms, allowing for a holistic understanding of your audience’s journey.
GA4 Reporting
Transform raw data into actionable insights with our GA4 reporting services. We go beyond standard reports, creating custom dashboards and visualizations tailored to your business goals. Our intuitive reports provide a bird’s-eye view of your digital landscape, empowering you to make informed decisions that drive results.
- Custom Dashboards: Accessible, user-friendly dashboards that distill complex data into digestible insights, ensuring that you can easily track KPIs that matter most to your business.
- Actionable Insights: Move beyond raw numbers – our reports provide actionable insights and recommendations to fuel data-driven decision-making.
- Regular Updates: Stay ahead of the curve with regular reporting updates, keeping you informed about the latest trends and opportunities in your digital ecosystem.
Whether you’re looking to audit your current setup, implement GA4 from scratch, or transform your reporting capabilities, our dedicated team is here to guide you every step of the way. Let’s unlock the true potential of your data together.
Custom Strategies and Real Results
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Beneficial Metrics Gained from Analytics Audit
How we helped the largest global source of pet health information in the world audit their analytics and create usable metrics. Read more…
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Data Confidence Gained by an Analytics Audit
How restructuring Analytics helped a leading brand of exterior and interior building products make trusted, data-informed decisions across their business units. Read more…
Conversion Rate Optimization
Conversion Rate Optimization (CRO) studies visitors’ behavior and creates tests to see which website assets perform better, maximizing marketing efforts across both paid and organic channels. From online demo requests to ecommerce conversion rates, Greenlane has experience gathering information, prioritizing test opportunities, implementation support, tracking, and testing roadmap creation/management.
- Testing opportunity identification and developing associated test plans
- Audience insight analysis and gathering (heatmaps, interaction videos, surveys)
- Support with tracking setup, implementation QA, and measuring results as part of a continuous testing process
Read Our Latest Articles
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How to Use Google Analytics to Build a Useful Website Performance Report
Review the core metrics provided in Google Analytics and learn how to effectively use them to build insightful, actionable reports. Read more…
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How to Use Google Search Console to Build an Impactful SEO Report
Review the core metrics provided in Google’s Search Console and learn how to effectively use them to build insightful, actionable SEO Reports. Read more…
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SEO Reporting: How to Build Meaningful Analytics Reports
An effective SEO report is one that keeps your clients goals in mind. Here are some tips to create truly valuable SEO reports, plus a free reporting template! Read more…
Ready to partner with us?
From day one, you’ll get a dedicated Account Manager committed to helping you hit your goals. You can choose to engage in a one-off project, or a monthly retainer. Either way you’ll have access to all of our tech, analytics and strategy experts.