Get expert PPC management with Greenlane, a leading search marketing agency. Our data-driven strategies maximize ROI, lower costs, and boost conversions. Let’s grow your business with high-performance paid search campaigns!
Paid media is content promoted through paid placements like video ads, PPC campaigns, and sponsored social media posts. These campaigns offer instant visibility, engagement, and lead generation, helping businesses grow.
We offer comprehensive paid search account audits and management to ensure your PPC campaigns run at peak performance. By analyzing targeting, keywords, ad copy, bidding strategies, and overall structure, we identify wasted spending and opportunities to maximize conversions. Our audit provides a roadmap for optimization, with implementation available if needed.
Our team can develop a targeted paid strategy to help you engage audiences and drive conversions. We go beyond simply running ads; we carefully select placements, refine audience targeting, and optimize creative content across platforms like Google, YouTube and social media to maximize impact. We also offer Conversion Rate Optimization (CRO) services to help you turn traffic into customers. We enhance conversion rates and boost ROI through data-driven analysis, testing, and improvements to landing pages and user experience.
Greenlane Search Marketing, LLC was great at hitting our efficiency targets and adapting to them as they changed. If we asked for a cost-per-acquisition target of $100, Greenlane Search Marketing, LLC would meet it.
Director of Growth Marketing, Caregiver Network
Paid Search Management
Greenlane’s approach to PPC is centered around quality. Creating highly relevant keywords within tightly knit ad groups ensures we achieve the highest ad position at the lowest cost-per-click possible. Continual testing and experimentation ensure that our campaigns are constantly evolving.
Paid Social Advertising
Paid Social advertising involves buying media inventory from top social media platforms to get your message in front of users at the optimal time during their purchase process. It puts your ad in front of potential customers while they are on social media platforms.
Display Advertising
Greenlane’s Display practice centers on using the best vendors and tools available to meet your goals. We choose to be partner agnostic to help you select the right partner for your business needs – this extends to direct buys, content networks, and DSP platforms.
Marketplace
Simply listing your products on online marketplaces isn’t enough to achieve outstanding sales results anymore. To thrive on competitive platforms like Amazon, Walmart, and Google Shopping, you must adopt a strategic approach for your marketplace SEO and advertising.
PPC Case Studies
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Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales… Read more…
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Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store. Read more…
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PPC Account Restructure Increased Leads by 80%
A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar! Read more…
PPC Articles
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The Big List of PPC Resources and Articles [Updated for 2025]
Whether you’re new to the world of PPC or have been in the field for years, it’s important to stay up-to-date on the strategies and tools that can make your… Read more…
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The Latest Trends in PPC: New 2025 Predictions from Our Team
The pay-per-click (PPC) landscape will undergo a few changes in the new year. From leveraging AI advancements to exploring new platforms, 2025 promises many opportunities for marketers to enhance their… Read more…
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Ultimate Guide to Google Ads Recommendations
Your Google Ads account has an Optimization Score, as well as recommendations on how to improve that score. Use our guide as a translator for what Google’s comments really mean,… Read more…
Ready to partner with us?
From day one, you’ll be paired with a dedicated strategist focused on achieving your goals. Our services are available as one-time projects or on a monthly retainer, providing flexibility to meet your needs. Whether you require support for E-commerce, B2B, or B2C initiatives, you’ll have direct access to our team of strategy experts, ensuring comprehensive guidance every step of the way.