Who We Are

Our Story

Greenlane is a company that was built to be an alternative to standard digital marketing agencies. 

The founders and others at Greenlane worked at one of the largest digital marketing agencies in the United States. At that time, we found the model — which generally favors internal scaling and profits — too stiff to drive proper client success. So, in 2012, we gambled with a new style of agency services. 

We found it was a better fit for all our clients; here’s why:

Our Difference

One of our core differences from other marketing agencies is that we don’t offer a one-size-fits-all solution to every client. We take the time from the start to get to know your unique challenges and needs, crafting holistic strategies to get you closer to achieving your goals. That’s the benefit of choosing a small and agile firm — you get special attentiveness from hand-selected senior SEO and Paid Media experts who have skin in the game. Above all, we put relationships before long-term contracts and treat your team and goals with the focus you deserve. Our ability to pivot based on incoming data is a unique strength.

Our Promises

Our team’s collaborative nature and agile marketing approach are at the core of all our successes. When you become a client at Greenlane, here’s what you’ll get:

A True Extension of Your Marketing Team

You’ll find that we aren’t a typical marketing vendor. We take the time to truly understand your business and create custom strategies that fit your specific needs. We deprioritize our agency scaling tactics for the sake of better service to our clients. We work closely with you to develop strategies and campaigns that push the needle on your SEO or Paid Media metrics and your organization’s wider branching KPIs and business goals.

Access to Dedicated Account Managers

All clients are assigned one dedicated account manager who is responsible for no more than six clients. However, the support doesn’t stop at your AM. We have a collaborative team with subject matter experts in all areas — from content strategy and technical SEO to various industry-niche SMEs. When you partner with Greenlane, you have the support of our full agency, as needed.

Live, Customized Reporting

Greenlane utilizes Looker Studio (Google Data Studio) to provide a robust dashboard customized to your specific KPIs. This dashboard integrates with all your favorite tracking tools, from Google products — like GA4, Search Console, Ads, etc. — to third-party data systems like SEMRush, Ahrefs, and more. You have access to your data at all times, and we help you make sense of the numbers, providing actionable insights and adjusting strategies based on results.

Data-Driven & Holistic Strategy

Your campaigns are led by data and incoming trends, not long roadmaps. Our agile approach allows flexibility to switch up strategies when your business objectives change or any big industry updates happen. Whether it’s conversion rate optimization (CRO) that takes precedence or improving the user experience (UX), we can focus on a particular initiative while keeping a balance of your business’s holistic marketing goals.

Regular Communication

Based on needs, all clients speak with their account managers on the cadence that works best for you, whether weekly, bi-weekly, or monthly. In between video calls, we stay in touch via Slack, email, Asana, or your preferred toolset and are always happy to schedule ad hoc meetings.

Industry Updates

We believe in continued learning. Our team is always reading the latest news, learning about algorithm updates, attending conferences, and growing our skill set to better serve you. We pass along POVs and demystify Google updates, letting you know what they mean to your business.

Our Clients

Greenlane may be a popular search marketing agency, but we are also choosy. We only work with companies that we believe we can help. We are a relationship agency that puts partnerships and value over long contracts. And we sought out the best talent for our services. Our team can go toe-to-toe with anyone in the industry. Check out our work.

Our Team

Greenlane is a small team of experts with big experience—an all-star team of sorts. Learn about our team.