SEO-Strategic Content Marketing Services

Search engine optimization (SEO) arguably starts with quality content. But developing and implementing a smart content strategy takes a village. Well, more like an SEO-savvy marketing agency you can trust. 

Sick of the Time-Suck with No Results?

Pretty much given up on Google serving your business’s content? Even when you produce thoughtful web pages and blog posts, it seems like the search engines could care less. They always show your competitor’s content above yours for target searches. 

You know the ins and outs of your industry; we know search engines. Let the Greenlane team handle your content strategy, from finding topics and keywords that you can rank for to optimizing your website copy to benefit both your target audience and web crawlers. 

Content Marketing Strategy to Help You Rank

If you have limited time, staff, or resources to produce quality content that considers keywords and SEO, have no fear — Greenlane is here to help you develop meaningful content with unparalleled support. Here are some things you always get with our marketing agency:

Strategic Content Production

Our writers are versed in numerous industries — capable of acting as SMEs for all your web pages, articles, landing pages, emails, social posts, and other forms of content specific to your business’s unique audience and marketing/sales goals. Not only can we create SEO-friendly content that ranks for your user’s intent, but we also offer long-term strategies for yearly content calendars.

Some info here about writing for different industries/page types, unlike competitors who promise x blogs a month. We learn the ins and outs of business and create a strategy that works for you. Add something about intent?

Persona Development & Full Funnel Marketing

You can’t have strategic content SEO without understanding your audiences and their buyer’s journeys. Our team can help target your personas in every marketing funnel stage, advising on content that will resonate and convert.

Multi-source Content Ideation

Coming up with new topics in-house can be exhausting. Let our agency pitch fresh content ideas using comprehensive SEO tools, thorough competitive analyses, search trends, and more. 

Copy about how we draw from competitive analyses, search landscape, SEO tools, 

Competitive Insights

See where your competition is ranking to one-up them on Google or snatch opportunistic SERP positions they’ve yet to find. Our Keyword Gap Analysis and Competitor Audits help you keep up with and surpass others in your industry.

Training Services

• Customizable training workshops to learn about all things content SEO, including lessons on persona development, marketing funnel stages, inbound marketing, keyword research, on and off-page SEO basics, and more

Since working with Greenlane on an ongoing basis, we’ve formalized our content and SEO strategy, increasing top 3 keyword YTD rankings by 43% and increasing overall keyword ranking by 44%.

Content & SEO Strategy – Andy Downs, Content Manager, Only Natural Pet (or Natural Pet Care Company)

Our SEO-Strategic Content Marketing Services

Customize your experience with our team by choosing from our diverse content services, always focused on SEO — all while furthering your other marketing and sales goals.

Copywriting & Content Strategy

• SEO-optimized web or landing page, content offer, or article copywriting
• Subject matter expertise from industries such as tech, SaaS, and more
• Content outlines with strategic SEO recommendations for guiding your own in-house writers
• Content calendar creation

On-page Optimization

• Content editing
• SEO-driven metadata, URL structure, header tags, etc.
• Actionable keyword research 
• SERP Feature and Rich Snippets optimization
• Technical code, schema, tag, and speed optimization

Content Audits

1. Full or partial site reviews of content for SEO
2. Competitive keyword gap analysis
3. Content gap analysis

Brand Positioning

• Tone of Voice and Positioning services for consistent messaging, including Brand Guide development

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