SEO Content Marketing Services

Let’s turn your content SEO strategy into a real driver of growth. Not just more traffic, but the right traffic that leads to stronger engagement, better conversions, and measurable ROI. Whether you’re trying to launch something new, scale what’s already working, or finally outrank competitors who’ve been sitting above you for too long, we plug in as an extension of your team to make organic search work harder for your business.

From strategy and content creation to AI visibility, competitive insights, and performance reporting, everything we do at Greenlane is built around results. We combine senior-level SEO expertise with brand-focused storytelling and data you can actually use, so your content doesn’t just rank — it connects, converts, and continues to drive growth over time.

SEO Content Strategy

Content that ranks (and converts) on Google isn’t often written by an ordinary member of your team; content that performs well in online searches involves a precise and planned SEO content marketing strategy. Our senior strategists are here for it all: from SERP analysis and competitive content audits to full website optimizations, product or service launches, and beyond. 

Whether it’s keyword research, UX improvements, or SEO-focused outlines for your in-house copywriters, we’re a true extension of your organic team. We’ll even customize our strategies for your needs. Focusing heavily on video marketing? We’ll do a YouTube Analysis and offer video content ideas. Need to one-up a rival who keeps outranking you? We’ll analyze their SEO tactics and develop a strategy to improve your SERP visibility. 

Digital Content Writing & Creation

Our senior copywriters are versed in SEO content creation for numerous industries and capable of acting as SMEs for creating all your enterprise web pages, articles, landing pages, emails, and other forms of content specific to your business’s audience. 

We can write SEO-friendly content from start to finish, considering competitive research, AI search optimization, and reporting insights to rank for search intent. Never regurgitated AI-generated garbage; always brand-focused messaging. 

We also offer long-term development strategies for content calendars, large-scale site migrations, and writing new service or product pages. We focus on your goals every step of the way and connect our SEO content creation back to tangible SERP growth and ROI. 

AI Visibility & SERP Features

As the search engine results pages evolve, so does our team. With the prevalence of AI snippets — and even AI-driven answer engines like ChatGPT, Claude, and others entering the organic search space — it’s pertinent that you partner with an SEO content marketing agency that considers an AI visibility strategy.

We work to emphasize the importance of Google’s E.E.A.T. (Experience, Expertise, Authoritativeness, and Trustworthiness) principles on your website and the internet at large. We also focus on schema, Technical SEO, and can even put together a custom AI audit or review. Our account managers stay up-to-date on all news in the AEO/GEO/AI space and are the first to optimize our content strategies to enhance your organic presence. 

Comprehension Content Performance Reporting

We don’t just offer SEO content writing services; we also show you how our agency’s work connects back to your ROI. We leverage organic data from Google and our own custom LookerStudio reports to show you, in real time, how your content is performing. 

With easy-to-understand visual graphs, detailed monthly reporting calls with your account managers, and actionable insights to continue to propel your business growth, our Reporting Services empower data-backed decisions for refining and creating content with confidence.

Competitive Analysis & Strategy 

See where your competition ranks to one-up them on Google or snatch opportunistic SERP positions they’ve yet to find. Our Keyword Gap Analysis and Competitor Audits help you keep up with and surpass others in your industry.

Beyond competitive keyword strategy, we also offer Brand & UX Services to examine core differentiators and customer motivations for purchasing. By reviewing a handful of your top SERP rivals through journey mapping and market lens, we can make larger positioning, messaging, and user experience improvements to rise as an authority in your industry, not just organically.

Off-Site SEO Content & Brand Management

Other content marketing SEO agencies may draw a line in the sand at on-site support only: focusing on your web content and the SERPs only — not assisting with off-site management through reviews, online shopping, and more. At Greenlane, we believe holistic content marketing services consider your online reputation and sentiment at large. If Google perceives your business entity as questionable due to recent poor reviews or is unsure whether your brick-and-mortar location is still open, we can’t perform our search marketing job effectively.

While we don’t offer full-scale social media management services or backlink building, we do consult on PR and UX strategy. We can analyze external sites and show you exactly where to shift your focus to recover your brand image or build a stronger online community. Explore our Off-Page SEO Services.

Since working with Greenlane on an ongoing basis, we’ve formalized our content and SEO strategy, increasing top 3 keyword YTD rankings by 43% and increasing overall keyword ranking by 44%.

Content & SEO Strategy – Andy Downs, Content Manager, Only Natural Pet

Our SEO-Strategic Content Marketing Services Include:

Copywriting & Content Strategy

• SEO-optimized web or landing page, content offer, or article copywriting
• Subject matter expertise from industries such as tech, SaaS, and more
• Content outlines with strategic SEO recommendations for guiding your in-house writers
• Content calendar creation

On-page Optimization

• Content editing
• SEO-driven metadata, URL structure, header tags, etc.
• Actionable keyword research 
• SERP Feature and Rich Snippets optimization
• Technical code, schema, tag, and speed optimization
• Additional off-page SEO

Content Audits

• Full or partial site reviews of content for SEO
• Competitive keyword gap analysis 
• Content gap analysis
• AI search optimization

UX & Brand

• Competitive & brand analysis
• User & buyer persona creation
• Full funnel journey mapping
• Branding & Positioning Services
• On-site UX/UI audits

Video Marketing

• YouTube channel content audits
• Short or long-form content calendar strategy for videographers
• Scripting or video storyboarding
• SEO and keyword research for videos
• YouTube or video performance reporting