Strategic SEO Content Services

Have you lost faith in Google recognizing your business’s content? Even after crafting thoughtful web pages and blog posts, it can feel like search engines couldn’t care less about your on-page content. Are your competitors consistently outranking you for your target searches?

Greenlane can help. You’re the expert in your industry—we’re the experts in search engines and user experience. Our team can guide your content strategy, from identifying rankable topics and keywords to optimizing your website copy for your audience and search algorithms. Let us help you get the visibility you deserve.

We can support your content needs in a monthly retainer model or on a project basis. Have an existing team of writers? We can partner and/or train them to understand modern SEO best practices.

Strategic Content Production

Our writers are versed in content creation for numerous industries and capable of acting as SMEs for all your web pages, articles, landing pages, emails, social posts, and other forms of content specific to your business’s audience. We can create SEO-friendly content that ranks for search intent and offer long-term strategies for yearly content calendars. We focus on your goals every step of the way.

Persona Development & Full Funnel Marketing

You can’t have strategic content SEO without understanding your audiences and their buyer’s journeys. Our team can help target your personas in every marketing funnel stage, advising on content that will resonate and convert.

Multi-source Content Ideation

Coming up with new topics in-house can be exhausting. Let our agency pitch fresh content ideas using comprehensive SEO tools, thorough competitive analyses, search trends, and more. 

Competitive Insights

See where your competition ranks to one-up them on Google or snatch opportunistic SERP positions they’ve yet to find. Our Keyword Gap Analysis and Competitor Audits help you keep up with and surpass others in your industry.

Training Services

• Customizable training workshops to learn about all things on-page SEO, including lessons on persona development, marketing funnel stages, inbound marketing, keyword research, on and off-page SEO basics, and more

Since working with Greenlane on an ongoing basis, we’ve formalized our content and SEO strategy, increasing top 3 keyword YTD rankings by 43% and increasing overall keyword ranking by 44%.

Content & SEO Strategy – Andy Downs, Content Manager, Only Natural Pet (or Natural Pet Care Company)

Our SEO-Strategic Content Marketing Services Include:

Copywriting & Content Strategy

• SEO-optimized web or landing page, content offer, or article copywriting
• Subject matter expertise from industries such as tech, SaaS, and more
• Content outlines with strategic SEO recommendations for guiding your in-house writers
• Content calendar creation

On-page Optimization

• Content editing
• SEO-driven metadata, URL structure, header tags, etc.
• Actionable keyword research 
• SERP Feature and Rich Snippets optimization
• Technical code, schema, tag, and speed optimization

Content Audits

1. Full or partial site reviews of content for SEO
2. Competitive keyword gap analysis 
3. Content gap analysis

Brand Positioning

• The tone of Voice and Positioning services for consistent messaging, including Brand Guide development

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